Digital Marketing Head with a Software Development Company in Noida.

Designation : PPC Manager

Total Experience : 8-10 years

Salary Bracket - up to 8 LPA

Responsibilities :

PPC Campaign Management :

- Develop, implement, and optimize paid search and display advertising campaigns across various platforms including Google Ads, Bing Ads, Linked-in Ads and social media channels.

- Conduct comprehensive keyword research to identify relevant and high-performing keywords for campaigns.

- Create compelling ad copies and design effective landing pages to enhance campaign conversion rates.

- Monitor campaign performance, conduct A/B testing, and adjust strategies to maximise click-through, conversion, and overall ROI.

Budget Management :

- Manage PPC budgets effectively, allocating funds strategically across campaigns to achieve client goals and objectives.

- Implement bidding strategies and adjustments based on performance data to optimise campaign spending and deliver cost-effective results.

Performance Analysis and Reporting :

- Analyze campaign data, generate insightful reports, and provide actionable recommendations to clients.

- Monitor key metrics such as CTR, conversion rates, quality score, and ROI to identify trends and opportunities for improvement.

- Present campaign results and strategies clearly and effectively to clients, demonstrating the value delivered through PPC initiatives.

Client Collaboration :

- Act as the primary point of contact for clients, understanding their business objectives and marketing goals.

- Collaborate closely with clients to align PPC strategies with broader digital marketing initiatives.

- Provide strategic recommendations and proactively identify opportunities to enhance clients' online presence and performance.

Stay Updated and Innovate :

- Stay informed about industry trends, emerging technologies, and new features on digital advertising platforms.

- Experiment with new PPC techniques and tools to enhance campaign performance and stay ahead of the competition.

Qualifications :

- Bachelor's degree in Marketing, Business, or related field.

- Proven experience managing successful PPC campaigns, preferably in an agency setting.

- Proficiency in Google Ads, Bing Ads, Linked-in Ads and social media advertising platforms.

Rajat Srivastava
Human Resources
DMR (Digital Marketing Recruiters)
Mobile : 9354360440