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20/11 Sowbhagyalakshmi
HR Director at ProPMO Services Private Limited

Views:95 Applications:51 Rec. Actions:Recruiter Actions:21

Manager - Pay Per Click - IT (3-8 yrs)

Mumbai/Pune Job Code: 300717

Responsibilities :

- Creating, developing & implementing effective long- and short-term paid search strategies with good ROAS.

- Managing PPC budgets, while strengthening platform accounts and key client relationships.

- Executing & optimizing multiple PPC campaigns simultaneously.

- Overseeing campaigns across a number of search platforms (e.g. Google Ads, Amazon Ads, Social Media ads, Bing).

- Targeting selected groups through keyword and audience research.

- Managing and editing campaign budgets and adjusting bids to optimise ROAS,

- Tracking daily, weekly & monthly KPIs to identify opportunities for improvement or more efficient spend.

- Reporting KPIs to management on a regular basis via various dashboards.

- Producing engaging, clear and concise copy for campaigns

- Ensuring campaigns are aligned across multiple channels, avoiding wasted spend or crossover.

- Reducing risk of click fraud and irrelevant spend.

- Staying up-to-date with PPC/SEM trends and techniques, and applying them where relevant.

Skills, Knowledge and Experience :

- Minimum 3 years' experience as a PPC Manager or Digital Marketing Specialist focused on SEM.

- BSc/BA in Marketing, Digital Media or a related field, with Google Ads certification.

- Experience with multiple platforms, e.g. AdWords, Facebook Ads, TikTok Bing.

- You'll need strong analytical and numeracy skills, and be confident translating large amounts of data into comprehensible or visual reports.

- Expertise using and manipulating paid search dashboards to optimise spend.

- Confidence using Google Analytics or similar tools.

- Excellent communication, both verbal and written, and experience presenting reports and optimisations.

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