Business Support Manager at Snaphunt Pte. Ltd.
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Manager - Pay Per Click - IT (3-6 yrs)
- Work within a company with a solid track record of success
- Flexible working options
- Join a well known brand within IT Software
Our Client focus is on improving the performance and productivity of IT, sales, marketing, HR and other teams in your company.
The Job :
Responsibilities :
- Participate in forming effective paid search strategies
- Launch and optimize various PPC campaigns
- Oversee accounts on search platforms (e.g. Google AdWords, Bing)
- Be involved in keyword selection and audience targeting
- Write attractive and concise copy for advertisements
- Suggest and develop new campaigns across multiple channels
- Maintain partnerships with PPC ad platforms and vendors
- Find ways to reduce risk of click fraud
- Keep abreast of PPC and SEM trends
- Monitor budget and adjust bids to gain better ROI
- Track KPIs to assess performance and pinpoint issues
- Produce reports for management
Ideal Candidate :
Requirements and skills:
- Proven experience as a PPC Manager or Digital Marketing Specialist
- Experience in data analysis and reporting
- Knowledge of SEO and digital marketing concepts
- Familiarity with multiple platforms (e.g. AdWords, Facebook, Yahoo) is preferred
- Working knowledge of analytics tools (Google Analytics, Tableau, WebTrends etc.)
- Understanding of HTML and XML is a plus
- Excellent communication skills
- Analytical thinking with strong math skills
- Education in Marketing, Digital Media or a related field, AdWords certification is a plus
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