Team Lead at Hucon Solutions
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Manager - Pay Per Click - IT (10-15 yrs)
What you'll do :
- Effectively manage a team of PPC Executives and PPC Specialists, ensure that every team member is motivated.
- Continually identify improvements in the process, bring up efficiency recommendations based on data and analysis.
- Execute google / bing PPC demand gen strategy based on agreed upon parameters leveraging a team of PPC Specialists and PPC Executives using data and process in specific regions.
- Participate and contribute in the growth of PPC channel strategy.
- Tracking daily, weekly & monthly KPI's to identify opportunities for improvement in performance & regularly reporting to management.
- Manage PPC and Paid Media campaigns across all social and re-targeting networks.
- Work with the CRO team to Implement A/B and multivariate testing to continuously improve ROI and performance.
- Use key programs such as Google Adwords, Google Analytics, Microsoft Bing, Yahoo etc. to analyse and report on all PPC campaigns for Replicon.
- Keep up to date with the latest developments and trends across PPC and Paid Media.
- Audit and validate the work of specialists and executives.
- Build an effective team and continually recruit to keep staffing level stable optimum.
- Oversee the team PPC Specialists & PPC Executives
- Mentor, manage and train the team members.
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