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22/06 Kavita Raman
HR Manager at imdnext Consulting Services

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Manager - Pay Per Click (8-9 yrs)

Noida Job Code: 219618

We have an urgent requirement for PPC Manager for award-winning integrated services firm with offices in the US, Canada and India

Location : Noida

Experience : 8-9 years

Working days : Monday - Friday

- Must have 8-9 years of experience in Developing & Implementing Effective PPC

- Campaigns to hit goals & ROI (Both Short & Long Term). Someone who can manage PPC budgets, while building & strengthening platform accounts & key relationships.

Job Profile :

- Is responsible for planning, strategizing, and overseeing implementation of daily account management responsibilities associated with Google Ads, Bing and other search platforms for a variety of clients.

- Review competition strategies, strengths and opportunities

- Suggest large keyword lists as per the business goals and target audience

- Monitor and review keyword bidding, daily and monthly budgeting, clicks, quality score and other important campaign metrics.

- Plan catchy creative and graphical ad designs to attract the buyer's attention.

- Provide suggestions and execute best strategies for most relevant keywords, campaign structuring, targeting, display network, etc as per the client objectives.

- Generate and analyse weekly and monthly reports and find out the improvement areas

- Keep pace with search engine industry trends and developments.

- Manage and train the team, project development, timelines, and results to meet client goals

- Maintain partnerships with PPC ad platforms and vendors

- Tracking daily, weekly & monthly KPI's to identifying opportunities for improvement in performance & regularly reporting to management

Desired Candidate Profile :

Qualifications Requisite :

- Bachelor's Degree in Digital or in a related field

- Adwords certification is an advantage but not essential

- Must have handled a minimum ad budget of $1,000,000 per year

- Experience in running E-commerce campaigns

Technical Skills Requisite :

- Strong analytical skills and dashboard creation

- Understanding of digital marketing concepts and SEO

- Experience with multiple platforms, e.g. AdWords, Facebook, Yahoo, Bing

- Working knowledge of Google Analytics, Tableau, WebTrends or similar analytical tools

Behavioural Skills Requisite :

- Strong initiative and with a positive attitude.

- Deep passion for Digital/Social Media and Marketing

- Other skills required: time management, flexibility

- Analytical and problem-solving skills, self-starter, and be able to work independently.

- Ability to learn quickly, work on tight deadlines and adapt to change.

- Professional, organized, efficient and accurate.

- Tenacity, drive and the desire to succeed

- Resourceful and creative troubleshooting skills.

- Strong commitment to quality

- A well-developed sense of humour.

- Excellent written and spoken English

- A keen eye for details.

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