Manager - Pay Per Click (4-7 yrs)
This job opening is with biggest IVF Healthcare company in Mumbai.
Job Summary:
We are seeking a highly motivated and experienced PPC Manager to join our team. The PPC Manager will be responsible for managing and optimizing pay-per-click advertising campaigns to drive targeted traffic and conversions for our clients. The ideal candidate should have a strong background in PPC advertising, a deep understanding of digital marketing strategies, and excellent analytical and communication skills.
Key Responsibilities:
- Develop and implement PPC strategies for various clients to achieve their advertising objectives and -ROI goals.
- Conduct keyword research and analysis to identify targeted keywords for PPC campaigns.
- Create and optimize PPC ad copies and creatives to improve click-through rates and conversions.
- Manage and monitor PPC budgets, bids, and performance across multiple advertising platforms such as Google Ads, Bing Ads, and social media platforms.
- Conduct A/B testing and analyze campaign performance data to optimize campaigns for better results.
- Provide regular performance reports and insights to clients, highlighting key metrics and recommendations for improvements.
- Stay up-to-date with industry trends, best practices, and new technologies in PPC advertising.
Qualifications:
- Bachelor's degree in Marketing, Advertising, Business, or related field.
- Proven experience as a PPC Manager or similar role, with a track record of successfully managing and optimizing PPC campaigns.
- In-depth knowledge of PPC advertising platforms such as Google Ads, Bing Ads, and social media - advertising platforms.
- Strong analytical skills with the ability to analyze campaign performance data and make data-driven decisions.
- Excellent communication and presentation skills, with the ability to effectively communicate campaign performance and recommendations to clients.
- Google Ads and Bing Ads certification is a plus.
- Experience with Google Analytics or other web analytics tools is preferred.
