JOB DESCRIPTION

- Responsible for planning, strategizing, and overseeing implementation of daily account management responsibilities associated with Google Ads, Bing and other search platforms for a variety of clients.

- Review competition strategies, strengths and opportunities

- Suggest large keyword lists as per the business goals and target audience

- Monitor and review keyword bidding, daily and monthly budgeting, clicks, quality score and other important campaign metrics.

- Plan catchy creative and graphical ad designs to attract the buyers attention.

- Provide suggestions and execute best strategies for most relevant keywords, campaign structuring, targeting, display network, etc. as per the client objectives.

- Generate and analyze weekly and monthly reports and find out the improvement areas

- Keep pace with search engine industry trends and developments.

- Manage and train the team, project development, timelines, and results to meet client goals

- Maintain partnerships with PPC ad platforms and vendors

- Tracking daily, weekly & monthly KPI's to identifying opportunities for improvement in performance & regularly reporting to management

QUALIFICATIONS REQUISITE : 

- Bachelors Degree in Digital or in a related field

- AdWords certification is an advantage but not essential

- Must have handled a minimum ad budget of $1,000,000 per year

- Experience in running E-commerce campaigns

TECHNICAL SKILLS REQUISITE

- Strong analytical skills and dashboard creation

- Understanding of digital marketing concepts and SEO

- Experience with multiple platforms, e.g. AdWords, Facebook, Yahoo, Bing

- Working knowledge of Google Analytics, Tableau, Web Trends or similar analytical tools

BEHAVIOURAL SKILLS REQUISITE

- Strong initiative and with a positive attitude.

- Deep passion for Digital/Social Media and Marketing

- Other skills required: time management, flexibility

- Analytical and problem-solving skills, self-starter, and be able to work independently.

- Ability to learn quickly, work on tight deadlines and adapt to change.

- Professional, organized, efficient and accurate.

- Tenacity, drive and the desire to succeed

- Resourceful and creative troubleshooting skills.

- Strong commitment to quality; and

- A well-developed sense of humor.

- Excellent written and spoken English

- A keen eye for details

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