Director at Qrata
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Manager - Media Planning - Advertising Business (3-8 yrs)
- Develop unique and strategically appropriate online media plans, including exploration of mediums that utilize emerging technology to support client objectives
- Create media proposals and provide new media innovations to clients
- Make recommendations to optimize client results
- Negotiate, purchase and maintain online media insertions for various accounts, securing competitive rates and appropriate added value
- Track media expenditures to ensure agency and client budget compliance
- Provide concise, timely and accurate reporting, including post-buys, positioning and online tracking reports
- Maintain relations with third party media houses and platforms
- Identify areas of new business
- Identify opportunities of additional business from existing clients
- Maintain relations with existing clients and service big ticket accounts
- Training and providing direction to the media team
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