Marketing Manager

About Company :

Maple Digital Technology International Pvt Ltd

Apple is iconic, and synonymous with perfection, setting the standards for the rest. In every product category, they are the trail-blazers, the benchmark setters. Their total focus on being the best at what they do has resulted in the instantly recognizable iPhones, iPads, iPods, and of-course, the stunning Mac range of computers. With their proprietary iOS operating system, which gives remarkable results cross products, and iCloud which connects you and your Apple devices automatically, in amazing ways, they have integrated it all into a seamless whole.

NO Apple customer, to our knowledge, has ever gone back to using non-Apple products!

Job Title : Marketing Manager

Years of Exp : 5 - 6 yrs

Job Location - Powai

Job roles & responsibilities :

1. Responsible for planning, implementing and executing online and offline customer acquisition campaigns to generate business growth.

2. Identify target customer segments in the formulation of customer acquisition strategies.

3. Test new venues for customer and lead generation.

4. Develop Marketing strategies that ensure customer base growth with profitable returns.

5. Seek out new partnerships for Co-Marketing opportunities.

6. Manage a team of Marketing professionals and Data Analysts.

7. Manage Marketing Budget across various online and offline marketing activities.

8. Developing the overall marketing and communications strategy in association with the strategic initiatives head; implementing the strategy by leveraging effective advertising, communications & promotional campaigns through suitable marketing channels to drive brand building.

Supporting Sales :

1. Ensuring the organization corporate brand and positioning is in line with the overall organization vision and strategy.

2. Leading the creation, development and implementation of the product marketing for retail and enterprise products

3. Cost Management: Preparing the annual marketing budget and managing it in a cost effective manner

4. Customer - Creating Brand Awareness

5. Ensuring effective identification platforms for branding and promotion initiatives.

6. Defining and implementing the digital and social marketing strategy for JFS

7. Process - Implementation Of Marketing Strategy

8. Leading the evolution and implementation of effective promotion strategies to support sales initiatives. Defining and implementing branding guidelines for external and internal usage of the brand.

9. Evaluating and identifying vendors, media, advertising agencies/ channels/ partners for developing long-term relationships.

Key Working Relationships - External :

1. Industry Bodies- Brand building, Business Intelligence & Personal Development

2. Vendors- Selection and negotiation, onboarding and supervising delivery as per laid down standards

3. Customers - CRM, Customer insights, providing strategic inputs to Zone and Corporate, gaining customer insights.

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