Business Head at VAspire Management Consultants
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Manager - Marketing & Social Media - BFSI (4-10 yrs)
Key responsibilities
- Lead the strategy and execution of all online demand generation, with a laser-focus on data-driven decisions that generate qualified leads and sales pipeline.
- Own the strategy and roadmap, with top priorities being continual organic traffic growth and increased conversions.
- Define, plan, and execute campaigns across multiple digital channels including organic search, paid search, display/retargeting, paid social, etc. that result in sales qualified opportunities.
- Collaborate with content team to make data-driven decisions on new content ideas; how to distribute and promote content, and how to use existing content differently and more effectively - all with the goal of opportunity creation.
- Drive compelling lead acquisition experiences through A/B testing and constant experimentation and improvement.
- Function as both a leader and doer, owning both strategic objectives and hands-on execution.
- Track and report on performance metrics real-time (traffic, leads, MQLs, SQLs, SQOs, pipeline, revenue), using this data to continually optimize our digital marketing efforts.
Qualifications :
- improving conversion metrics, driving marketing qualified leads, and sourcing pipeline through digital channels - and you've had a hand in this in prior roles.
- hands-on experience working with a Google Analytics, a CMS, and marketing automation - and maybe you've even dabbled in HTML/CSS and/or web development
- willing to experiment and try new things - all in the name of driving leads and revenue.
- analyse the performance of past efforts to improve future ones.
- have 4-7 years of digital marketing and demand generation experience for a B2B or SaaS company.
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
