JOB DESCRIPTION

- Continuously ideate, research and present innovative schemes to grow the market

- Map and monitor the market and build databases to pinpoint and exploit market opportunities

- Understanding client requirements and preparing sales strategies to meet assigned revenue targets

- Having strong communication, leadership, negotiation and presentation skills preferred.

- Responsible for show- launch related communication (both On Air & Off Air)

- Work closely with the On-Air Promotion team to ensure quality & consistency in all the communication

- To be involved into concept testing along with the Programming and Research team to understand the show and execute communication aligned to the show

- Interact on a broad level with internal customers - Sales, Programming & Distribution & External customers - PR, Digital & Ad agencies.

- Analyse channel performance closely based on TAM, and making recommendations to programming with the aim to boost channel Ratings

- Create associations to enhance marketing activities

- Maintain contact with all customers on a regular basis and in a planned manner

- Create value additions for customers to ensure loyalty and competitive advantage

- Have responsible for new client acquisition

- Have responsible to achieve yearly Ad Sales target

- Have thorough knowledge in space selling

- Meeting Agency & Clients of the respective categories on a regular basis

- Mentoring and coaching his team to achieve their targets

- Excellent relationship building attitude

- Liaison with EVP Marketing / MD to make the channel the preferred brand

- Create direct mail initiatives

- Measure ad effectiveness and optimise if needed

- Coordinate staff members who create and deliver ads

Desired Candidate Profile

- Any UG/ PG

Age limit below 40years

Excellent Communication Skills

Required Skills:

- Ad sales

- Space selling

- Advertising

- Marketing

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