Business Development Manager at New Way Staffing Solution Pvt Ltd
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Manager - Marketing - Retail (5-14 yrs)
Consumer Communication and Demand Generation
- Responsible for consumer acquisition and demand generation from existing / new user base.
- To plan strategic & tactical promotional activities by identifying consumer segments, ideate, conceptualise and drive local consumer demand and marketing activities.
- To evaluate marketing campaigns and prepare activity reports by collecting, analysing and summarizing sales data for the campaign effectiveness and ROI.
- Work on brand and communication strategy, building value around product by introducing / identifying new consumer proposition along with product team.
- Drive the action plans and generate consumer demand from partnerships and co-marketing alliances
- Understand the business needs & accordingly drive partnership, affiliations and consumer engagement opportunities. Structure agreements and negotiate commercials with the identified partners.
- Handle marketing operations entirely; media planning & buying, creative development, collateral production & distribution, implement marketing activities across branches.
- Develop, deploy a communication campaigns across various media - ATL, BTL and liaising for digital media
- To monitor competitor activity, collect competition data, market trends, new product information, market share, pricing, and advertising etc.
- Experience in digital marketing, ATL and BTL
- Ability to work with ad agencies, agency briefing and media buying agencies.
- Excellent communication, creative skills, commercial acumen and execution expertise
- Efficient in MS office: Powerpoint, Excel, word
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