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18/05 HR
HR Manager at Yo HR Consultancy

Views:68 Applications:45 Rec. Actions:Recruiter Actions:7

Manager - Marketing - Pharma (2-4 yrs)

Mumbai Job Code: 273252

Manager - Domestic Marketing

Experience: 2-4 Years

CTC : up to 15 LPA

JD :

Strategic Planning and Budgeting :

- Develop and maintain a rich reserve of market intelligence and competitor knowledge for formulation of marketing strategies :

- Study market trends and analyze agency reports

- Collate feedback from sales teams and generate insights

- Meet KoLs in order to keep abreast of market changes and competitor strategies

- Conduct own research to analyse value chain

- Attend and network at industry seminars/conferences

- Provide market data to help in estimation of annual market share forecasts

- Participate in annual budgeting exercise by providing activity/item-wise estimates of annual spends.

Brand Planning and Execution :

- Prepare an annual brand plan for your own brand/s. Create STP for brand/s as per market realities and own expertise

- Plan in-clinic and out-clinic activities for brand/s across short and long term

- Ideate marketing deliverables (Brand communication, advertisements, promotions, brand reminders, etc.) and ensure they are designed and executed as per plan

- Prepare calendar and content for CMEs, awareness programs, courses, conferences, etc.

- Communicate the brand plan and execution strategy to the sales force. Provide training where needed

- Design and implement incentive plan and motivational drives for sales force

- Continuously monitor brand activity and on ground execution to ensure and report adherence to brand plan (calendar and budget)

Sales Support :

- Campaign execution and timely feedback by coordinating with regional/distr. Heads.

- Provide support in case of objections/queries (check against crm point)

- Ensure field force motivation and effectiveness. Leverage all available platforms (sms, app, email, call, etc.) and data sources (tracker, SFA reports, etc.)

- Manage execution of cycle meetings :

- Ensure materials are available and participation is coordinated

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

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