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19/07 Smitha
Partner at Smidee Talent Network

Views:8 Applications:13 Rec. Actions:Recruiter Actions:12

Manager - Marketing Operations (8-10 yrs)

Any Location Job Code: 167702

Our client, a pioneer and a leading provider of on-demand Cloud communication services in India & Asia's number 1 Contact Center Solution Provider with over 2000+ enterprise clients is looking for Manager- Marketing Operations.

PRIMARY RESPONSIBILITIES:

- Project manages (setup, execution & monitoring) campaigns ensuring adherence to standards and best practices

- Evaluation of the effectiveness of marketing campaigns on all channels and set up program attribution

- Manage marketing contracts, budget spends and track ROI on all marketing expenses.

- Develop robust KPIs and scorecards for marketing performance monitoring

- The role requires a clear understanding of the strategic direction set by senior management as it relates to team goals

- Partner with marketing managers to develop and implement landing pages, email and nurture campaigns

- Assist in the identification and evaluation of new marketing technology vendors

- Work closely with various marketing teams like the SEO, SEM, Content team, Inside Sales team, Outreach team

- Stay up-to-date on new features/releases/product roadmap initiatives and translate those into Marketing Ops plans and projects

- Support marketing invoice/budget tracking activities, particularly those related to the vendors/platforms

- Coordinate all necessary activities to ensure that the vendors/agencies/ platforms invested in, deliver the ultimate value:

- Meet regularly with vendor/ agency contacts and organisations stakeholders that use the vendor/platform

- Seek ways to leverage vendors/ agencies and their platforms to positively impact processes and gain overall efficiencies

- Ensure vendor/platform performance metrics are shared with stakeholders on a regular cadence

QUALIFICATIONS:

- 8-10 years of work experience, B2B SaaS technology industry experience is a plus.

- Experience of working with a start-up will be an added advantage

- Experience in marketing automation tools is a must. Experience in Hubspot is a plus

- Ability to use CRM is a must

- Experience in project management tools

- Excellent communication skills, written and verbal.

- Strong analytical & reporting skills

- Proven experience in creating documentation in support of marketing department objectives and measurement.

- Must be extremely detail-oriented with a proven track record of error free work

- Team player with strong interpersonal skills

- Adept at project management and cross-functional collaboration

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