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07/04 Preyana Chaves
HR at Techmatters Technologies Pvt Ltd

Views:60 Applications:34 Rec. Actions:Recruiter Actions:0

Manager - Marketing - IT (3-8 yrs)

Bangalore Job Code: 154526

About the role : 

This is a sales target-driven role that involves managing the day-to-day activities of the HQ marketing team in Bangalore. This role Involves coordination, tracking and managing timelines of deliverables as well as ensuring that quality standards are met.

Responsibilities :

- Manage the global demand generation engine

- Work towards increasing the number of sales qualified leads generated

- Engage partners in areas such as lead generation, joint marketing efforts and events

- Coordinate Subex Secure's presence in events

- Secure endorsements from analysts and media

- Manage the digital marketing team

- Prepare content where needed for campaigns, social media, search engine optimization and marketing

- Coordinate with internal teams for preparation of collateral, deriving messaging and ensuring preparation of sales enablement material in a timely manner

- Intervene to improve marketing processes to improve the outcomes and efficiency of our global lead generation efforts

Requirements (please read these carefully before applying) : 

- Experience in managing planning and execution of global campaigns through Salesforce and Hubspot

- Have carried revenue targets or have at least played a key role in attaining these targets

- Prior experience in B2B marketing involving a sophisticated product line is a must. Experience in marketing cybersecurity products will present a clear advantage.

- Prior experience in managing teams and revenue targets is an essential requirement

- You should have over 6 years of experience with B2B marketing

- Excellent understanding of SEM and SEO and ways to get leads out of SEM and increase volume of web traffic, improve domain authority and traffic quality through SEO

- Top notch project management skills

- Excellent content writing and presentation skills

The outcomes (KPI) associated with this role would be :

- Rise in the number of qualified opportunities and quality of leads processed by the sales team this includes Sales Accepted Leads and Sales Qualified Leads

- Quality and volume of engagements on social media and improvement in regional web traffic

- Your contribution towards improving our brand presence globally

- Measured improvement in pipeline velocity

- Attainment of pipeline targets

- Timely execution of monthly and quarterly marketing plans

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