Recruitment Manager at Aos
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Manager - Marketing - IT (1-12 yrs)
Role : Marketing Manager-IT
Type : Full Time
Job description :
Your key responsibilities include :
- Build and lead the marketing initiative and strategy at organisation level.
- Foster strong working relationships with clients and stakeholders to ensure that product becomes a trusted partner and a long-time advisor for their requirements.
- Implement an account-based marketing strategy with the aim of delivering improved client relationships and a strong focus on key accounts.
- Generate leads by devising and executing multi-channel campaigns across mail, social media, webinars, workshops, etc.
- Analyst Relationship Management, Competitive Report participation and submission, Strategic Advisory Sessions, Analyst Inquiry, Analyst Briefings.
- Enhance product positioning by creating unique value propositions elevator pitches for differentiated communication with clients influencers especially including service offering content on website, Blogs, POCs, Case Studies, Videos etc.
- Manage products participation in industry events end-to-end that includes brand visibility, engagement and lead generation strategies, theme, message, communications, design and vendor interactions.
- Employer branding internally within the organization and externally to the talent pool. Past exposure to employer branding initiatives is an advantage.
