- Strategize and implement marketing plan for the organization.

- Apply learning's from consumer insights to identify brand & product positioning

- Spearhead creative articulation and execution for the brand and product creative

- Develop and implement integrated communications for existing and new products

- Develop and implement effective communication ideas for new business generation activities at partner branches

- Build a long term and focused strategy for visibility and mindshare at point-of-sale i.e. bank branches of distributors for driving interest & call-to-action

- Devising creative ideas and concepts that help the brand reach out with support from various agencies and internal resources

- Formulating media strategy for mass media campaigns in Print, Radio and Television thereby delivering reach and savings.

- Liaise with internal stakeholders to ensure successful implementation of a project

- Liaise with partner Banks to ensure implementation of customer communication among Bank customers

- Creating and executing various communication tools & launch events for branding and promotions for various products

- Enhance customer satisfaction through regular communication programs

- Internal branding inside the Hubs and offices Pan India through pamphlets, brochures, hoardings etc.

- Planning and execution of campaigns for both product/category launch as well as brand campaigns.

- Conducting product launch events for the internal and external customers of our channel partners

- Create a plan & execute branch level events and activities to gain mindshare of partner banks and its staff for new business generation.

- Support the branch level activities & events with effective communication ideas

- Strategize, create and implement co branding & joint sales advertisement campaigns for partner banks.

- Formulate marketing plan and implement aligning to any new sales channel a launched by the company

- Excellent communication skills- Hindi & English

- Sound content writing and grammatical skills

- Should have an eye for detail when comes to creative evaluation

- Good knowledge of MS-Word and MS-Excel

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.