CEO at Smart Talent Consulting Services Pvt Ltd
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Manager - Marketing - Industrial Product (5-10 yrs)
The Client :
Global Mfg Co. currently setting up plant and scaling up the business in India.
The Role :
Based out of HO, responsible for the field sales enablement, demand generation and awareness through outbound marketing messages and campaigns.
Key Deliverables (including but not limited to)
- Devising and executing strategy / tactics that drive customer acquisition and retention
- Driving marketing awareness for the company's products and services
- Communicating and generating demand for the company's broader value propositions and offerings
- Work closely with sales, operations and other internal teams to design and implement marketing -programs and initiatives to increase brand awareness and visibility
- Drive multi-channel marketing initiatives across the country based on market intelligence of what works best for each region
- Determine the marketing mix and implement appropriately.
- Gather, interpret, analyse and utilize data and market intelligence to drive key initiatives across regions.
- Maintain and update the website as a key communication tool for the company.
The Person for the role :
- A graduate / PG in Marketing Mgmt with about 5 to 8 years of experience in B2B sales for industrial products.
- Sound understanding of both on and offline marketing channels
- Ability to devise and deliver a B2B multi-channel strategy
-Excellent communication and exceptional writing skills
- "Hands on" approach and be willing to "get their hands dirty"
- Be flexible with a can-do attitude and flair for creative problem solving
-Experience of using digital and social channels to drive business growth
- Analytical capabilities with an ability to use and interpret data to make business decisions
Work location :
Based out of factory at Oragadam, Chennai.
Selection Process :
Will have a initial screening followed by case study. Responses to the case study will have to be presented at the face to face final interview.
Are you looking for a challenging role with a progressive company ? Do you possess the skills and and background that they are looking for ? Please reach out to me.
We will review the profile and revert to you within 10 days of receiving your profile based on the relevance. Thanks.