31/10 Venugopal KB
CEO at Smart Talent Consulting Services Pvt Ltd

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Manager - Marketing - Industrial Product (5-10 yrs)

Chennai Job Code: 52268

The Client :

Global Mfg Co. currently setting up plant and scaling up the business in India.

The Role :

Based out of HO, responsible for the field sales enablement, demand generation and awareness through outbound marketing messages and campaigns.

Key Deliverables (including but not limited to)

- Devising and executing strategy / tactics that drive customer acquisition and retention

- Driving marketing awareness for the company's products and services

- Communicating and generating demand for the company's broader value propositions and offerings

- Work closely with sales, operations and other internal teams to design and implement marketing -programs and initiatives to increase brand awareness and visibility

- Drive multi-channel marketing initiatives across the country based on market intelligence of what works best for each region

- Determine the marketing mix and implement appropriately.

- Gather, interpret, analyse and utilize data and market intelligence to drive key initiatives across regions.

- Maintain and update the website as a key communication tool for the company.

The Person for the role :

- A graduate / PG in Marketing Mgmt with about 5 to 8 years of experience in B2B sales for industrial products.

- Sound understanding of both on and offline marketing channels

- Ability to devise and deliver a B2B multi-channel strategy

-Excellent communication and exceptional writing skills

- "Hands on" approach and be willing to "get their hands dirty"

- Be flexible with a can-do attitude and flair for creative problem solving

-Experience of using digital and social channels to drive business growth

- Analytical capabilities with an ability to use and interpret data to make business decisions

Work location :

Based out of factory at Oragadam, Chennai.

Selection Process :

Will have a initial screening followed by case study. Responses to the case study will have to be presented at the face to face final interview.

Are you looking for a challenging role with a progressive company ? Do you possess the skills and and background that they are looking for ? Please reach out to me.

We will review the profile and revert to you within 10 days of receiving your profile based on the relevance. Thanks.

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