About the company:

Simplotel is a Bangalore based, Software-as-a-Service (SaaS) company helping over 2,000 hotels across 21 countries grow their direct business. We are powering e-commerce for some of the largest hotels in India. The name Simplotel comes from a combination of Simple and Hotel - our mission is to Simplify the life of hoteliers through technology. Simplotel is a 'Shopify for Hotels', was founded in October 2013 and is funded by Go-MMT - India's largest Online Travel Agency.

-Simplotel was awarded the best startup in travel & hospitality for 2021 by Startup India, an initiative of the Union Ministry of Commerce & Industry in India.

(https://www.startupindia.gov.in/nsa2021results/travel.html)

Position:

Senior Marketing Manager

Simplotel is looking for a Marketing expert to drive the Marketing function of our B2B product for hotels. The Marketing Manager will formulate Marketing strategies and execute them. He/she will own lead generation, nurturing of prospects, customers and customers who have churned out

Responsibilities:

- Formulate and execute marketing strategies to drive high-volume, high-quality inbound leads in a cost effective manner

- Create and execute a comprehensive lead nurturing strategy that will help us to engage and convert prospects into customers.

- Develop social media strategies to target specific audiences such as prospects, existing clients and churned out customers via targeted campaigns.

- Track marketing metrics via dashboards. Analyze effectiveness of marketing campaigns to influence future courses of action.

- Own online and offline marketing for Simplotel. (Represent Simplotel at trade shows, events, and customer forums)

Skills Required:

- Formulate and execute marketing strategies to drive a high volume of high-quality inbound leads. Such leads will help our sales team hit their revenue targets.

- Measure & maintain dashboards with key metrics on marketing initiatives. Analyze the effectiveness of various marketing channels and use that information to influence future courses of action.

- Own online and offline marketing for Simplotel. Represent Simplotel at trade shows, events, and customer forums.

QKRAs for The Role

- Generate high volume of high-quality leads and achieve growth in a cost-effective manner (mostly through organic means).

Skills and Experience :

Good understanding of driving B2B sales leads through :

- Content marketing (e.g. website copy, blogs, case studies, webinars)

- Online organic channels (SEO, email marketing, social media marketing, reputation sites such as software suggest)

- Inorganic marketing channels paid channels such as (Google SEM)

- Excellent analytical and logical skills

- High energy individual with a go-getter attitude

- 3+ years of experience running B2B marketing (experience at a SaaS company is a plus)

- Great written communication skills

-MBA + Btech preferred (not required)

- Comfortable with ambiguity and unpredictable work hours

Location: Bangalore

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