Founder at Inventure HR Consultants LLP
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Manager - Marketing - FMCG (8-12 yrs)
Marketing Manager (FMCG Industry Experience)
About Company :
- A Leading Multinational Conglomerate operational in diversified portfolio. Associated as official Partners for India & Subcontinents with leading Clients like Mondelez International, Storck, EFB and similar. Home Grown Luxe Brand.
Job Role :
- Responsible for all Brand attributes development basis Product Targeted Customer across Market. Brand Identity, visual, Tone, Product Portfolio Business Planning and PnL
- Responsible for Launch, Penetration and Market Share acquisition Plan, Year on Year Plan, Value Chain and Profitability
Marketing Strategy & planning :
- Development and execution of annual marketing strategy in line with business objectives and revenue targets- including product range management, new product briefs, key campaigns and budgets, Partner with the Sales team in devising strategic trade initiatives & trade related activities, Deliver on Market shares & business goals
Content and Creative Strategy :
- Conceptualization and execution of campaigns, photo shoots, videos, social media pages, influencer tie-ups, blogs, PR articles, Creation of brand positioning platforms and generation of effective communication plan
Media Planning & Evaluation :
- Driving penetration and brand awareness through a combination of influencer marketing, digital, PR, visibility, on-ground activations, Planning ATL & BTL communications, developing merchandise.
NPD & Innovation :
- Develop a clean innovation funnel & work with cross functional teams to deliver on same, Leading the cross functional teams to develop and launch the innovation pipeline of SKUs
- Provide leadership and direction to a team & ensure that they are effectively deployed for achieving the business goals, MS goals and profitability goals of the assigned category
The Successful Applicant :
- Should have major experience of marketing role in FMCG brands preferably into FMCG Category,
- Should have worked at senior level position with experience of leading a team
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