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16/10 Silverpeople
AGM - BD and Operations at Silverpeople

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Manager - Marketing - EduTech (6-9 yrs)

Mumbai Job Code: 133043

Requirement for a Marketing manager with India's leading edutech firm which offers professional education courses in collaboration with top-ranked universities.

You will:

- Create, Ideate, and be a custodian of the brand strategy & communications of partner schools. Collaborate with various stakeholders (learning, content, creative, business) to meet collateral production deliverables

- Work in partnership with the creative team, develop creative briefs and guide creative direction to meet objectives for all advertising campaigns

- Conceptualize and execute on multi-channel campaigns, ensuring the alignment of communications and messaging across all channels

- Manage content and updates for customer and internal touch points

- Be responsible for coordination of the marketing communication with the Business Team, Creative team, Tech team and function with multi-faceted design operations and requirements

- You will ideate new creative concepts based on platform best practices and past campaign performance

- Work to deploy the marketing collateral into digital marketing campaigns from Ideation to execution and look to optimize and improve marketing collateral at regular intervals

- Present ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing programs, strategies, and budgets


- A holder of a bachelor's degree in either marketing, business, or a related field

- Strong with written and spoken communications and have knowledge of content development process.

- Creative thinker with 6+ years of experience working with Creative agencies or Consumer Brands

- Strong strategist with a view of the future to ensure consistency of brand imagery over sustained periods and also across various consumer communication touchpoints.

- A metrics driven marketer with an eye for creativity

- Experienced with marketing automation and CRM Tools

- An energetic and self-motivated individual who is willing to get his hands dirty and be a team player.

- Strong with project management skills and able to handle multiple marketing projects simultaneously.

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