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13/10 Suman Saurabh
HR Executive at Avant Career Pvt Ltd

Views:16 Applications:13 Rec. Actions:Recruiter Actions:2

Manager - Marketing - eCommerce (5-7 yrs)

Ludhiana Job Code: 180920

Must be experienced in ecommerce platform of any Natural Products/Ayurvedic Products based

Job Responsibilities :

- Lead & Manage end to end website strategy development & day to day operational execution - including promotions, paid advertising, mobile, email & product launches

- Grow online commercial results, ensuring websites are a strong driver to achieve overall company revenue projections

- Collaborate with Product, Sales, Marketing & Creative Teams in the design & development of ecommerce assets & programs & maximize return through testing, site optimization, UI/UX & improving online customer experience

- Contribute to SEO, social media, mobile & email strategy & execution

- Oversee content management for all websites

- Evaluate competitive benchmarks & continue to drive improvements to digital marketing strategy

- Contribute to leadership to the marketing & creative team, building on process & capabilities while nurturing to achieve a higher degree of communication & collaboration

- Access the functionality of the digital marketing team & determine what additional personal assets are needed to hire

- Strategize/launch of new verticals/ D2C

- Manage roadmap for eCommerce & digital experiences, ensuring we always have the most optimal, frictionless experiences for our B2B & B2C platforms

- Develop & execute all digital marketing including SEO/SEM, social media & display advertising campaigns

- To evaluate end to end customer journey across all digital channels & customer touch points

- Develop & monitor digital strategies as per industry standards

- Identify new digital marketing/product trends & improvements

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