The candidate will drive revenues through various e-com channels:

- Will provide operational management of the companies e-com site and collaborate on strategic leadership and guidance of e-commerce, report on e-commerce metrics etc.

- Ensure continuous site maintenance; correcting product descriptions, product placement,new item posting and out of stock item removal. Develop the merchandising/product strategy and deck to ensure the site is well listed

- Will be responsible for setting up & leading the new e-commerce vertical for the domestic & international Market. 

- Ideate on providing engaging consumer experience across the website & marketplaces. The role will also entail, creating a departmental structure, allocation annual budgets, foreseeing annual revenues, hiring relevant teammembers and acting like an Entrepreneur, treating this new vertical as a start-up, that needs to mandatorily made profitable.

- Merchandising, including graphics and photographs to be updated based upon the needs of the business for product to look fresh, new and push quarterly agendas

- Maintaining the site metrics, managing site rankings, and executing performance marketing through customer-centric lead generation campaigns. Engage with affiliate programs, paid search, SEO, and other web-based marketing programs.

- Assist in SEO efforts including keyword research, site audits, page and site level optimization, link building, and competitive assessment

- Identifying appropriate marketplaces to list the products, finalising strategy, management,forecasts and results. These include managing marketplace vendors, driving revenue through every platform, develop reports and reporting formats etc.

- Collaborating with the art department to create relevant marketing collateral for all channels including brochures, presentation decks, banner ads & newsletters.

- Create opportunities for on-ground presence of the brand during events organised by marketplace vendors

- Ensure all channels copy and meta data are fully optimized to maximize traffic from search engines

- Develop time and action calendars with processes and procedures to ensure actions are successfully completed

- Develop budgets & targets for all marketplace & overall e-com business

- Overseeing the development of customer relationships through all channels

QUALIFICATIONS

- 6-7+ years of E-commerce experience & experience in handling marketplaces

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