- Candidate will be responsible for building and implementing the company's communication strategy and leverage new formats to continuously for one of India's leading Financial Services companies.

- Refresh the way we communicate across digital and offline channels.

Communications Strategy :

- Build and implement the communications strategy to meet business objectives like increase in traffic, leads, product awareness

- Complete responsibility for all on and off-us communication to drive traffic and impact business

- Ability to write/edit clear and concise content unique to the platform, and influence/direct designers and art directors for creative layouts

- Develop compelling narratives for product marketing as well as brand marketing initiatives

- Manage ATL/BTL creative development apart from the digital communication mentioned above

- Increase CTR, OR and other critical metrics for all communication produced, and brand KPIs

- Manage the expansive agency and freelancer ecosystem to support high-scale content production

- Developing and maintaining digital content and media strategy and structure representing the complete portfolio and value propositions in a consistent and impactful way for ensuring maximum sales support and traction.

- Developing various sales support and merchandise

- Planning and scheduling promotional events and on-ground activation

New capabilities :

- Drive the development of content capabilities around production, automation, distribution and amplification, thereby leading to a reduction in TAT and costs

- Identifying opportunities for new formats and channels for marketing

Customer obsession and governance :

- Relentless focus on making customer interactions non-intrusive; using content to create a frictionless experience

- Zero tolerance for content & communication errors

- Create checks and balances in the system so that all customer-facing content is first time right, every time

- Keep up to date with graphic design technologies, techniques, and modern trends to deliver cutting edge work

- Ability to multitask, prioritize projects, and communicate progress and expected milestones

- Have in-depth knowledge of graphic design, styles and layout techniques

Performance tracking :

- Tracking and analyzing production, traffic and engagement metrics

- Gauge efficacy of content produced, and drive changes wherever needed

Qualifications and Experience :

- Prior experience as a Marketing Communications Specialist

- Excellent verbal and written communication skills

- Sound understanding of communication practices and procedures.

- Ability to multitask and work well under pressure.

- Solid experience in managing BTL activities

- Excellent organizational skills and attention to detail.

- Excellent time management skills with a proven ability to meet deadlines.

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.