Manager - Marketing Communications - eCommerce (3-4 yrs)
Experience : 3-4 years
- Marcom and PR Experience Role of brand storyteller
- Orchestrating integrated communication campaigns that resonate with target audiences
- Will play a vital role in shaping brand perception, enhancing customer relationships, and amplifying brand messaging.
- Should have experience in developing and executing a results-driven, multi-platform communications strategy and plan in line with corporate and brand direction while reflecting business vertical priorities
- Creating and managing all marketing materials and collateral in line with brand direction
- Ownership of brand social and digital media pages
- Tracking reach and effectiveness of various campaigns and course corrections as required
- Managing communications spending and working with vendors and agencies to create communications and marketing activities and develop supporting assets
- Leading the planning and implementation of PR and initiatives related to the brand
- Collaborating with cross-functional teams and external agencies to ensure consistent brand messaging and communication
- Experience with influencer management is a must for this role
