Lead - Recruitment at Randstad
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Manager - Marketing Communication - International Convention & Exhibition Center (5-10 yrs)
Roles & Responsibilities :
- Responsible for effectively managing Marketing Communication function for HITEX (venue) and for all own events organized by HITEX.
- Develop and implement marketing plans including ATL, BTL, Digital marketing campaigns to achieve sales targets for new and existing exhibitions/trade fairs.
- Manage the marketing budgets and strive for higher ROI.
- Liaise with media, advertising and PR agencies for exhibition / trade fair promotion, preparation of sales collateral, road shows, event website and social media presence, press coverage, etc.
- Brand management and consistency across media/markets.
- Manage trademark and copyright, website domain registry, etc,