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18/05 Roshna Patel
HR Manager at Mann

Views:67 Applications:25 Rec. Actions:Recruiter Actions:16

Manager - Marketing & Communication (4-7 yrs)

Mumbai Job Code: 273176


- Karmann is an exciting opportunity to be a part of a bold initiative to create an ethical business that will show the path for creating a profitable enterprise leveraging the talents of artisans with disabilities.

Job Description :

- Creates an annual/quarterly marketing plan for B2B and D2C/B2C channels.

- Generate leads and prepare lists of potential customers for B2B with relevant data points.

- Prepare a sales calendar for the year keeping in mind important sales events, collections, exhibitions, conferences, weddings etc.

- Planning & finding any organic PR opportunities and leveraging such opportunities.

- Develop proposals, presentations, catalogues as & when required to be shared with various stakeholders.

- Facilitate, lock-in & execute opportunities for organizing sales or any events for promotion of the cause/brand through partnerships from various stakeholders.

- Has know how in the use of marketing automation/online tools - CRM tools, Online Advertising tools, SEO tools, Content Creation and Design tools, Video & Event Marketing tools, Lead Generation tools, Lead Capture and Conversion tools, Email Marketing tools, Data Reporting and Analytics tools.

- Create an end-to-end communication plan (copy, content, creatives, invites, emailers etc.) for events, customers, partners & other key stakeholders.

- Social media marketing - Use social media channels effectively to build reach for the brand eventually resulting in sales, followers.

- Conduct social media audit and monitor key online marketing metrics, experience in paid social media marketing & end-to-end social media marketing campaigns.

- Develop a deep understanding/generate insight of our audiences through feedback, market research and customer interaction

- Undertakes market research identifying key competitors, product types, customer preferences etc.

- Coordinate with marketing agencies or professionals in planning & execution of organic and paid marketing campaigns and reviewing the performance of the same.

Education & Qualification :

- 3+ years- experience, preferably in an ecommerce related enterprise

- Bachelors/Masters in Marketing and communications

Experience and Education :

- This position requires strong organizational and excellent verbal and written communication skills, with a focus on attention to detail.

- Self-motivated, results oriented.

- Skilled at prioritizing and working under time constraints, managing multiple tasks, and working independently while remaining flexible to changing priorities and assignments.

- Strong consumer and product awareness.

- Good organizational and planning skills.

- The ability to work on multiple projects at one time & the ability to work under pressure and to meet deadlines.

- Good attention to detail and accuracy.

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