Role :

Responsible for managing a Company's brand. Develops plans that that support lines of service and brand objectives and devises campaigns that increase the awareness of stature of a company. Able to work on proposals and customize the same for each group of client.

Primary responsibilities.

Manage and enhance a company's brand or reputation in the public's eye.

Ensure brand consistency.

Develop and enrich customer service experience by making apt proposals.

Drive profitable sales, brand growth and loyalty for a number of business areas.

Analyze and support both category and cluster marketing plans to align with brand strategy and achieve annual operating plan goals.

Develop accountability structure for stakeholders.

Develop and execute brand management plans.

Create and enhance agency and partner relationships.

Leverage customer insight data to refine brand management.

Keen eye for Market Intelligence/ trends.

Identify brand-building areas.

Ensure brand communication for areas of responsibility are consistent with the company and brand positioning.

Develop and implement media planning, buying, and innovation strategies.

Coordinate and manage content management and information sharing among departments, divisions and external customers and divisions.

Provide design and direction for collateral, web, product packaging, and other visual communications media for the company.

Help promote uniformity and consistency of brand.

Assist in development and refinement of uniform graphic standards and visual brand strategies.

Provide end to end solution on branding and marketing for various types of clientele.

Must be able to multitask

Excellent communication and presentation skills

Work on multiple proposals / offerings for clients based on Industry knowledge

Educational Qualification :

MBA in Marketing with 5+ years of experience

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