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31/01 Deepali Yadav
Executive - HR at Jobizo India

Views:205 Applications:53 Rec. Actions:Recruiter Actions:4

Manager - Marketing - Branding/ATL/BTL/Events & Campaigns (8-11 yrs)

Gurgaon/Gurugram/Delhi NCR Job Code: 310414

Strategic Marketing Planning:

Key Responsibilities:

- Strategic Development: Formulate and implement strategic marketing plans that align with business objectives, ensuring brand consistency across all channels.

- Branding: Champion brand identity, positioning, and voice, ensuring a cohesive and compelling brand story is communicated across all touchpoints.

- Market Research: Conduct and analyze market research to identify opportunities, trends, and potential customer needs, adjusting strategies accordingly.

- Digital Marketing: Oversee and optimize online marketing efforts, including SEO, SEM, social media, email campaigns, and content marketing.

- Campaign Management: Design and execute targeted marketing campaigns to drive customer engagement and sales, measuring and reporting on their effectiveness.

- Budget Management: Allocate and manage the marketing budget, ensuring a maximum return on investment.

- Team Leadership: Lead, mentor, and develop the marketing team, fostering a culture of collaboration, innovation, and continuous learning.

- Stakeholder Collaboration: Work closely with sales, design, and production teams to ensure product offerings and marketing strategies are aligned.

- Public Relations: Develop and maintain positive relations with media, influencers, and partners to boost brand visibility.

- Event Management: Plan and oversee promotional events, trade shows, and product launches to foster community engagement and brand awareness.

- Analytics: Monitor, measure, and report on marketing performance, using insights to refine and improve strategies.

Who we are looking for:

- Master's degree in Marketing, Business Administration, or related field from top B-Schools.

- Minimum of 8 years of marketing experience, with a proven track record in a leadership role

- Work experience as Senior Marketing Manager or equivalent, preferably within healthcare Industry

- Strong analytical, leadership, and communication skills.

- Proficiency with digital marketing tools and platforms.

- Ability to think creatively and innovatively.

- Experience with CRM software

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