HR Associate at Flexability
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Manager - Marketing - Alcohol/Beverages (2-5 yrs)
Location: Goa
Organization: Indian Alcohol/Beverages/Brewery
Working Experience: 2-5 years
Educational Qualification: Any Graduate+ MBA/PGDM
Key Responsibilities :
Marketing Strategy and Campaign Development:
- Develop and implement comprehensive marketing strategies aligned with business goals and target audience.
- Conduct market research to identify customer needs, market trends, and competitor activities.
- Plan and execute marketing campaigns across various channels, including digital, social media, print, and events.
- Create compelling and engaging content to drive brand awareness, customer engagement, and lead generation.
- Manage digital marketing channels, including website, social media, email marketing, and paid advertising campaigns.
- Optimize website content and user experience to increase traffic, engagement, and conversions.
- Monitor and analyze website and social media analytics to measure campaign performance and identify areas for improvement.
- Implement SEO and SEM strategies to enhance online visibility and drive organic and paid traffic.
- Develop and maintain brand identity guidelines and ensure consistent brand messaging across all marketing materials.
- Collaborate with design and creative teams to develop visually appealing and impactful marketing collateral.
- Create and distribute marketing materials, such as brochures, presentations, sales kits, and newsletters.
- Coordinate and execute public relations and media relations activities to enhance brand reputation and media coverage.
- Conduct market research and analysis to identify customer demographics, preferences, and market trends.
- Utilize customer insights and feedback to inform marketing strategies and campaigns.
- Monitor industry trends, competitor activities, and customer feedback to identify opportunities and challenges.
- Conduct customer surveys and gather feedback to measure satisfaction and improve marketing initiatives.
- Collaborate with product development teams to ensure alignment between marketing strategies and product offerings.
- Work closely with sales teams to develop marketing collateral and tools that support sales efforts.
- Partner with external agencies and vendors to execute marketing campaigns and initiatives.
- Coordinate with internal teams to ensure seamless execution of marketing activities and campaigns.
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