associate consultant at LIGHTHOUSE SEARCH (OPC) PRIVATE LIMITED
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Manager - Marketing (8-12 yrs)
- Take overall responsibility Marketing
- Sound knowledge of Marketing processes, including e-commerce
- Analyze brand positioning and consumer insights
- Shape and communicate our vision and mission
- Translate brand elements into plans and go-to-market strategies
- Manage a team of marketing people working on brand initiatives
- Lead creative development to motivate the target audience to - take action-
- Align the company around the brand's direction, choices, and tactics
- Measure and report performance of all marketing campaigns, and assess ROI and KPIs
- Devise innovative growth strategies
- Monitor product distribution and consumer reactions
- Oversee new and ongoing marketing and advertising activities
- Monitor market trends, research consumer markets and competitors- activities
- Establish performance specifications, cost and price parameters, market applications and sales estimates
- Strategize, plan and execute marketing plans effectively to gain market share.
- Lead the strategy and execution of the value-added product portfolio which should aim to be at 25-40% of overall business in 2+ years
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