Founder at Backbenchers India
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Manager - Marketing - (1-3 yrs)
- Crafting a holistic influencer strategy: pinpointing key influencers, selecting optimal platforms, and establishing a budget.
- Identifying niche influencers, initiating partnerships, and negotiating collaboration terms.
- Creating strategies for niche marketing that boost engagement, exposure, and guide clients through the sales cycle.
- Ensuring consistent brand presence across platforms, collaborating with the marketing team to create relevant content. Identifying new opportunities and executing initiatives with internal teams.
- Develop, implement, and manage social media strategies aligned with business goals. Create engaging content tailored to platform audiences.
- Identify trends and cultivate influencer relationships. Plan and execute paid social campaigns, optimizing performance.
- Monitor and respond to interactions for an active online community.
- Showcase superior writing by creating captivating, persuasive copy for posts, ads, and content.
- Track industry trends, analyze competitors, and innovate for market competitiveness.
