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08/05 Neha Jain
HR at Profuse HR Consultancy

Views:62 Applications:58 Rec. Actions:Recruiter Actions:0

Manager - Influencer Marketing (3-8 yrs)

Bangalore Job Code: 158405

- Research and identify key KOLs (Key Opinion Leaders)/Influencers within designated verticals especially in banking and cryptocurrency industry

- Find, onboard and motivate ambassadors to promote our brand and refer new customers on our key markets

- Find, onboard agencies and platforms that provide Thought Leaders, Opinion Leaders,and Influencers services

- Identify, onboard KOLs/Influencers specialists from other geographies to extend the brand reach

- Build an outreach strategy & pipeline, from pitching to closing to ensure the achievement of set objectives

- Drafting, negotiating, and closing KOL/Influencer agreements

- Monitor KOL/Influencer activities and proactively provide content ideas for them

- Help shape the strategy to improve our presence on social media, focusing on KOLs/Influencers & Talent partners;

- Work closely with stakeholders within the marketing team to ensure brand consistency

- Collaborate with brand, legal, finance and other teams when necessary for approvals and risk mitigation

- Attend relevant events for networking and business purposes

- Lead GTM campaigns that deliver high engagement (i.e. right creative direction for each campaign)

- Monitor industry activity and news, as well as social media visual and cultural trends


- Be the expert on industry trends and find ways to implement them in different programs

- Report on KOL/Influencer marketing campaign results, analyse the ROI and suggest ways to improve the campaigns

- Document all best practices and learnings to share with the wider teams;

What We Look for in You

- Bachelor's Degree or comparable work experience;

- 3+ years of experience in managing KOLs/Influencers, either working at a brand or on the agency side.

- Demonstrable track record of initiating, managing & monetizing relationships with KOLs/Influencers

- Must be a social media maven with experience managing various social networks (Twitter, Facebook, YouTube, Instagram, TikTok, Pinterest, Snapchat, Tumblr, Reddit,etc)


- Advanced knowledge of Social Media platforms and trends, and how to optimize the right content per each platform

- Exceptional writing, communication, presentation and interpersonal skills

- Be an effective self-starter with the ability to navigate through ambiguity

- Experience working in a fast-paced environment and with lucrative budgets

- Proven ability to work in a result-driven environment

- Has intermediate knowledge of design and social media planning

- Industry knowledge in crypto and digital currencies is must.

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

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