Influencer Marketing Manager

Location : Mumbai

Job Description :

Plixlife, a leading e-commerce company, is seeking an experienced and highly creative Influencer Marketing Manager to spearhead its influencer marketing campaigns. This role is critical in driving brand awareness, engagement, and sales through strategic collaborations with influential personalities across various social media platforms.

Responsibilities :

- Develop and execute influencer marketing strategies aligned with the company's brand objectives and target audience.

- Identify, evaluate, and collaborate with relevant influencers across platforms like YouTube, Instagram, and others to create impactful campaigns.

- Manage influencer marketing budgets effectively, ensuring optimal allocation and ROI.

- Analyze campaign performance data using tools like Google Analytics and Excel, and provide insights to optimize future strategies.

- Stay up-to-date with the latest trends, best practices, and regulations in the influencer marketing space.

- Collaborate with cross-functional teams, such as content creation, product development, and social media, to ensure seamless campaign execution. Requirements and Skills:

- Proven experience of 1-3 years in influencer marketing, preferably within the skincare, makeup, or e-commerce industries.

- Extensive knowledge of influencer marketing platforms, tools, and analytics.

- Familiarity with managing campaigns with budgets of 10 Lakhs or more.

Experience working with YouTube and Instagram influencers. Strong analytical skills and proficiency in data analysis tools like Google Analytics and Excel.

- Excellent communication and negotiation skills, with the ability to build and maintain strong relationships with influencers.

- Active social media presence with a minimum of 3,000-4,000 followers across platforms.

- Hands-on experience in managing personal or brand social media accounts.

- Proven track record of executing successful influencer marketing campaigns for brands like Foxtales, Mamaearth, Aqualogica, Dr Sheth's, Wishcare, and Ghar Soap. Qualifications:

- Bachelor's degree in marketing, advertising, communications, or a related field.

- 1-2 years of relevant experience in influencer marketing or a related role.

- Plixlife is an equal-opportunity employer committed to fostering a diverse and inclusive work environment. We encourage qualified female candidates to apply for this position.