HR at Metahire Private Limited
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Manager/Head - Brand Marketing - Food & Beverages (5-15 yrs)
Brand Manager/ Head - Brand Marketing
- Made In India brand Mapro has reached the hearts of millions of people worldwide organically.
- Under the umbrella of Mapro, we have established premium quality brands namely Mapro Garden, Falero, and Mazanna that have become household names across countries.
- Mapro is in search of a high performing candidate who can lead and take responsibility for Brand Marketing, having a strong understanding of the unique essence of the brand and capability to spread it worldwide.
Location : Mahabaleshwar (Panchgani), Hill Station Maharashtra
Key Responsibilities :
- Implement consumer research on the brand
- Interact with Channel Head to understand requirements from the brand and accordingly build brand strategy
- Develop and implement all communication and Point of Sale Strategy including close coordination of trade marketing activities such as catalogues, social media, brochures, and in-store displays
- Estimate cost and price parameters, formulate budgets and take approval from the Management
- Lead the execution of marketing plans for assigned brand
- Measure and report performance of all marketing campaigns, and assess against goals
- Coordinate regular meetings and prepare regular reports outlining the brand's performance
Prerequisites :
- Minimum of 5 years experience as a Brand Manager or Marketing Manager
- Demonstrated success in developing brands in FMCG organizations or worked with renowned branding agencies
Mandatory Criteria :
- Leadership experience in FMCG or Brand building companies
- Ready to relocate to Panchgani
Preferred Criteria :
- Diverse marketing experience in BTL/ATL campaign and online media campaign with 3 years of experience as a Director- Marketing/ VP - Marketing
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