Manager/Executive - Marketing - IT (3-8 yrs)
Marketing Manager/Executive
Responsibilities :
Marketing manager/executive will be responsible for conceptualizing, creating and executing B2B marketing campaigns to raise awareness of company's AI and Analytics products, solutions and brand in the target market and generate leads and prospects. The person will also be responsible for creation of marketing content in the nature of case studies, brochures, presentations, video content suitable for dissemination on social media, industry events and company website and through emails
- Understand company's products, solutions, B2B target segment and develop effective marketing strategies and campaigns that enhance visibility and generate leads and prospects
- Develop product presentations, case studies, brochures, voice of customer in various formats including presentations, blogs, video content, exhibits etc. Work with external professional agencies for execution where necessary
- End to end planning and execution of participation in industry events, own webinars, post event tracking, follow-ups and reporting
- Market research, competitive analysis and reporting
Requirements :
- 3-8 years of experience in marketing and communications in a B2B product company in any sector, preferably in technology or analytics company
- Graduate MBA or degree holder in Communications
- Excellent communication and presentation skills
- Passion for creativity and content creation
- Attention to detail
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