Manager/Executive - Digital Marketing - Real Estate (3-5 yrs)
Role : Digital Marketing Executive/Manager
Relevant Experience : 3+ Years
Industry : Preferably from the Real Estate Industry.
Location : Gurgaon.
Number of Openings : 2
Education/Qualification : Bachelor's degree in Marketing, Business, Communications, or a related field
Skill Sets : SEO, SEM, Social-Media Marketing, Email Marketing, Content Marketing, Analytical Skills, Marketing Automation, CRM software, Google Ads, Facebook Ads, Paid Advertising Campaigns
Job Responsibilities :
- Develop and execute comprehensive digital marketing strategies to promote our real estate listings, services, and brand across various digital platforms.
- Manage and optimize the company's website to ensure a seamless user experience and enhance lead generation efforts.
- Create engaging and relevant content for digital channels, including blog posts, social media updates, email newsletters, and videos.
- Conduct market research to identify target audiences and trends, and adjust marketing strategies accordingly.
- Monitor, analyze, and report on key performance indicators (KPIs) to measure the effectiveness of marketing campaigns and recommend improvements.
- Utilize SEO best practices to improve organic search rankings and increase website traffic.
- Plan and execute paid advertising campaigns on platforms such as Google Ads, Facebook Ads, and other relevant platforms.
- Manage social media accounts, respond to customer inquiries, and engage with the online community to build brand loyalty.
- Collaborate with the sales team to align marketing efforts with business goals and support lead conversion.
- Stay updated with industry trends, emerging technologies, and digital marketing innovations to ensure the company remains at the forefront of digital marketing strategies.
- Monitor competitors' digital marketing activities and identify opportunities for differentiation and improvement.
- Implement and maintain marketing automation tools and CRM systems to streamline lead nurturing and customer relationship management.
- Bachelor's degree in Marketing, Business, Communications, or a related field
- Proven experience of 3-5 years in digital marketing, preferably in the real estate industry.
- In-depth knowledge of digital marketing platforms, tools, and best practices, including SEO, SEM, social media, email marketing, and content marketing.
- Strong analytical skills with the ability to interpret data and generate actionable insights.
- Proficiency in using marketing automation and CRM software.
- Excellent communication and writing skills, with the ability to create compelling content for various digital channels.
- Creative thinking and problem-solving skills to devise innovative marketing strategies.
- Ability to work independently and as part of a team, with a high level of self-motivation and initiative.
- Detail-oriented and well-organized, capable of managing multiple projects simultaneously.
- Knowledge of real estate market trends and consumer behavior is a plus.
Interested candidates can apply or share their CVs along with the details mentioned below :
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Relevant experience in SEO :
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