Manager - Event/Marketing Alliances/Digital Marketing (3-10 yrs)
- Enabling strategic Marketing alliances.
- Aligning marketing activities and programs to create brand visibility.
- Developing strategies for the brand in alignment with overall marketing plans to generate effective ROI. Understanding & defining the brand identity & aligning all the brand plans accordingly.
- Work with cross-functional teams like product, operations, and support to drive these marketing campaigns. Interacting with vendors & publishers for effective media solutions and cost negotiation.
- Map competition and market trends to maintain and improve brand health.
- Develop a marketing communications plan including strategy, goals, budget, and tactics.
- Evaluate opportunities for partnerships, sponsorship, and advertising on an on-going basis.
- Build relationships with thought leaders to grow industry awareness.
- Maintain a keen understanding of industry trends.
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