Our client is India's first invoice discounting marketplace that connects individual and institutional investors with high-growth businesses looking for working capital. Founded in 2015 by IIT Kanpur alumni, this innovative platform enables micro, small and medium-sized enterprises gain access to working capital by selling their unpaid receivables. The investors in turn earn low-risk high returns through a short-term investment.

This new age venture has handled over 8,00,000 invoices, assisting over 5,000 suppliers through 10,000 investors in 36 locations across India. Backed by Sequoia Capital, Prime Venture Partners and Tiger Global Management this fintech startup helps in fast and secured transactions without the hassle of collaterals.

As a Enterprise Marketing Manager, you will be responsible for strategising and driving marketing efforts for individual products aligning with the company's goals and objectives.

What you will do:

Planning, developing, implementing and monitoring the business marketing strategies for the assigned products

Monitoring trends, developing a feasible marketing plan and ensuring its successful implementation

Owning product PnL through entire product lifecycle

Using multiple integrated channels including, but not limited to content-led inbound marketing techniques with support from content team, email campaigns and newsletters, digital and paid activity with support from the digital marketing teams, video, webinars and other forms of brand awareness activities

Designing and coordinating marketing efforts across channels

Liaisoning with key business stakeholders, the wider marketing team and partners/ agencies to support the overall marketing plan

Candidate Profile:

Desired Candidate Profile

What you need to have:

- 5-7 years of relevant experience in creating and executing successful B2B marketing efforts

- Bachelors/ Masters' degree in marketing or a related field

- Excellent verbal and written communication skills

- Strong analytical skills

- Prior startup/ fintech experience preferred

- Experience working with CRM and marketing automation platforms

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