Do you have a hands-on, flexible contributor who is comfortable operating in a fast-paced relationship culture, then read on:

Our client is one of the largest online education company in India. It focuses on training the students to be industry-ready and providing expert knowledge through the convenience of the internet.

For software developers, learning programming languages needs to be practical. This is where the startup has helped more than 15000 students to turn theory into practical knowledge. Currently, offering 9 courses the startup has played a catalyst for thousands of students to land jobs at tech giants like Google, Amazon, Adobe, and Walmart. The startup enables students to follow a comprehensive curriculum and seek help from industry experts without facing any geological barrier.

The founders of the startup are the alumnus of acclaimed institutes like IIT Delhi and Stanford University with experience of working in Amazon, Facebook, Cars24, and other top startups in India.

As Email Marketing / Marketing Automation Manager, you will be delivering on-brand, on-strategy execution of creative concepts consistent with the company's standard, aesthetic and voice.

What you will do :

- Creating email marketing campaigns to promote products or services.

- Implementing best practices, including guidelines for emails, campaigns and nurture programs

- Ensuring marketing message is conveyed clearly and delivered properly to prospects.

- Ensuring messages are sent in proper form and template.

- Proofreading emails for clarity, grammar, and spelling.

- Developing a personalization strategy.

- Including specific graphics, incentives, and detailed descriptions.

- Reviewing messages for brevity.

- Ensuring messages are mobile-friendly.

- Tracking and analyzing direct and interactive marketing campaigns.

- Implementing testing methodologies (e.g. A/B testing) on email campaign elements to improve conversion rates (CTR, Open, CTOR)

- Measuring, reporting performance and auditing all email campaigns, SMS and push notifications . and assess against goals (ROI and KPIs)

- Use statistical analysis and reports to create campaigns.

- Managing email deliverability (bounce/unsubscribe), database hygiene, subscription management

- Collaborating closely with social, creative, product, and marketing teams to ensure comprehensive program development

Candidate Profile:

What you need to have :

- Bachelors degree

- Minimum 4-6 years of experience in email marketing/marketing automation

- Knowledge of HTML and CSS a plus

- Experience with an email service provider or marketing automation tools like SendInBlue, Webengage, Moengage etc.

- Ability to create and drive email marketing strategy calendar integrated across channels

- Ability to write ad copy, subject lines, and short form articles

- Experience with data retrieval, conversion, analysis and insight generation

- Self-starter and detail-oriented with the ability to meet deadlines

- Ability to analyze data and present recommendations

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