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29/11 Himani
HR at Matrix Management Services

Views:66 Applications:22 Rec. Actions:Recruiter Actions:10

Manager - Email Marketing - IT (7-10 yrs)

Bangalore Job Code: 100701

Email Marketing Manager


Job Description :

- End to End ownership of email marketing strategy. Planning, creation, execution, tracking, reporting of email marketing campaigns.

- Drive customer retention and loyalty by working and improvising on ongoing CRM campaign strategy.

- Plan email personalization to deepest level to maximize customer LTV and experience.

- Planning the customer journey, customer lifecycle, understanding customer behaviour and executing campaigns/engagement programs to improve retention

- Understand different customer cohorts (new vs. repeat, broken down by source, locations, offers vs. non-offers, categories bought etc. ) and behaviour across platforms

Skills, knowledge, qualifications required for job :

- Demonstrable experience leading and managing email marketing & database

- Building email campaigns, database selection, and quality assurance of all outbound campaigns.

- Email campaign set-up, scheduling, testing, and deployment of one-time, recurring, triggered and dynamic content-driven campaigns.

- Highly creative with experience in identifying target audiences and devising email campaigns that engage, inform and motivate

- Excellent attention to detail, Experience in optimizing email open & click %

- Experience with A/B and multivariate experiments

- Advanced Microsoft Word and Access skills, Advanced Excel & PowerPoint skills

- Thorough knowledge of web layout and browser-compatibility issues

- Working autonomously to a high level of accuracy and speed

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