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14/01 Gunjan Pant
Human Resources at employable.co

Views:21 Applications:6 Rec. Actions:Recruiter Actions:0

Manager - Email Marketing (3-5 yrs)

Gurgaon/Gurugram Job Code: 106218

Responsibilities :

- End to End ownership of email marketing strategy.

- Planning, creation, execution, tracking, reporting of email marketing campaigns.

- Drive customer retention and loyalty by working and improvising on ongoing CRM campaign strategy.

- Plan email personification to the deepest level to maximise customer LTV and experience.

- Planning the customer journey, customer life cycle, understanding customer behaviour and executing campaigns/engagement programs to improve retention

- Understand different customer cohorts (new vs. repeat, broken down by source, locations, offers vs. non-offers, categories bought etc. ) and behavior across platforms

- Building email campaigns, database selection, and quality assurance of all outbound campaigns.

- Email campaign set-up, scheduling, testing, and deployment of one-time, recurring, triggered and dynamic content-driven campaigns.

Requirements :

- Demonstrable experience leading and managing email marketing & database building strategies.

- Highly creative with experience in identifying target audiences and devising email campaigns that engage, inform and motivate

- Strong knowledge of Email Drip Marketing and Automation

- Excellent attention to detail, Experience in optimizing email open & click %

- Experience with A/B and multivariate experiments

- Ability to Create High Performing Email Messaging and Click Bait Headlines to ensure maximum performance

- Advanced Microsoft Word and Excel skills, brownie points for Advanced Excel.

- Thorough knowledge of web layout and browser-compatibility issues

- Working autonomously to a high level of accuracy and speed.

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