Job Profile :

- Manage current Plans and execute all web, SEO/SEM, marketing database, email, social media, and display advertising campaigns.

- Should be able to improve brand and site visibility within major search engines for important keyword phrases and increase organic traffic.

- Design, build and maintain our social media presence.

- To increase site authority through trusted and natural link building, and meeting/surpassing client conversion goals.

- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).

- Identify trends and insights, and optimize spend and performance based on the insights.

- Brainstorm new and creative growth strategies.

- Plan, execute, and measure experiments and conversion tests.

- Collaborate with internal teams to create landing pages and optimize user experience.

- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.

- Instrument conversion points and optimize user funnels.

- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.

- Create reports, SEO audits for the company & manage Digital Marketing tools for the company.

- Build branding initiatives online, Manage Social Media Platforms, interactions/engagement,

- Increase Fans, Followers, and Likes on Social Media Pages Monitor and Manage SA Tech's presence on social sites including Twitter, LinkedIn, Facebook,

- Instagram, Pinterest, SlideShare, etc. to leverage engagement opportunities with prospects, customers, and other influencers.

- Identify and engage with influencers for content promotion Build and execute content promotion strategy through competitive research, social platform determination, benchmarking, messaging and audience mapping.

- Developing and executing a comprehensive content promotion/syndication strategy focused on high-quality content.

- Run lead generation based ad campaigns on Facebook, LinkedIn, Twitter

- Identify, interact and engage in relevant groups.

- Monitor trends in Social Media tools, applications, channels, design and strategy.

- Managing Ad Campaigns, Social Media & Google Analytics Goals & generate reports. Execute marketing designs and activities to establish and maintain brand presence in the market.

- Ongoing research for topics, areas of interest and other similar relevant content that can be used for Social updates

Experience Required: 4-8 Years

Budget: 7-12 LPA

Job Location: Pune

About Client :

Our client is a Software Product Company providing SaaS Based software services to Gym / Fitness Industry, 2 Years old company, operational from Pune, Mumbai, Delhi and Bangalore locations.

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