Senior Technical Developer at Veebrij Software Pvt. Ltd.
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Manager - Digital Marketing - SaaS Products (5-8 yrs)
- We are hiring a Digital Marketing Manager to lead marketing campaigns of few our unique SaaS products.
- If you want exposure in marketing of both B2B and B2C products in UK/US market then this would be ideal role for you!
Here is what you need to have :
- You should have at least 5 years of designing and executing digital experience in SEO/SMO/SMM/SEM/PPC/Digital Marketing/Marketing database, email, social media and display advertising campaigns
- Knowledge about handling Linkedin (Essential)/Facebook/Youtube/Instagram
Your Rob Role :
- Own the Digital Marketing strategy and roadmap for a key product/business area
- Design, build and maintain our social media presence
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Identify trends and insights, and optimize spend and performance based on the insights
- Clear understanding of calculation of RoAS and other metrics is important
- Optimizing stage, exploring A/B test creative, split audience, use advanced audience breakdown to find best practice and best optimization approach to increase conversion rate.
- Brainstorm new and creative growth strategies
- Plan, execute, and measure experiments and conversion tests
- Collaborate with internal teams to create landing pages and optimize user experience
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
- Understanding of branding and brand communication is also a bonus
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