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27/05 Rashmi
Business Support Manager at Snaphunt Pte. Ltd.

Views:255 Applications:151 Rec. Actions:Recruiter Actions:76

Manager - Digital Marketing - SaaS Product (4-7 yrs)

Anywhere in India/Multiple Locations Job Code: 119962

The Offer

Flexible working options

A regional role with strong opportunities to progress your career

Fantastic work culture

The Employer

Our client is a cloud-based SaaS product for Human Capital Management. They provide an all-rounded review system to provide insights on employees performance to allow businesses to improve on necessary areas. Additionally, they offer a talent management portal to keep track of employees achievements and a corporate training portal to promote development and personal growth.

The Job

You will be responsible for :

- Leading digital strategy and innovation through the development and implementation of comprehensive digital marketing and ecommerce programs in line with business priorities.

- Leading digital strategy and innovation through the development and implementation of comprehensive digital marketing programs in line with business priorities.

- Developing and implementing comprehensive digital marketing programs in line with brand plans and business priorities.

- Working with content marketing and design teams to create suitable content for each stage of a customer's digital journey.

- Reviewing and optimising the design and content of all online assets including the company website and social media pages.

- Planning and control of the digital marketing budget and spend by allocating budgets to different channels.

- Using A/B testing to optimise digital marketing performance.

- Analysing the results and effectiveness of campaigns to deliver actionable insights and recommendations and generating monthly reports on the digital marketing portfolio.

- Driving performance marketing via Display Ads, Facebook Ads, Google Ad Words, PPC, Media Buying and SEO/SEM.

- Planning and executing viral marketing campaigns across a range of social media platforms.

- Designing and developing strong employer branding strategy.


- Partnering with various internal and external stakeholders to promote and communicate the employee value proposition (EVP) and help position the company as an employer of choice.

- Building campaigns to support recruitment and drive talent attraction and engagement across multiple channels.

- Analysing and interpreting metrics to measurethe success of employer branding initiatives.

- Driving business growth by developing innovative ideas and campaigns.

- Testing and optimising marketing tactics that boost conversion rates and accelerate customer acquisition.

- Managing a team of 1-5 people.

The Profile : 

- You have at least 4 years experience ideally in Digital Marketing within IT and Internet industry.

- You have solid experience in a regional role ideally including experience covering India.

- Experience within Digital Transformation/ Change Management, Social Media/ Viral Marketing, Growth Hacking, Employer Branding and Performance marketing would be a strong advantage.

- You have good knowledge of Other.

- You are adaptable and thrive in changing environments

- You possess strong analytical skills and are comfortable dealing with numerical data

- You are a strong team player who can manage multiple stakeholders

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