Consultant at Antal International Network
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Manager - Digital Marketing - SaaS Product (4-6 yrs)
Our Client is a well-funded startup and are after a trillion-dollar market opportunity. They offer an intelligent platform for organizations to manage field workforce and customer engagement in the most efficient manner. They are looking for a Digital Marketing Manager who can join their team immediately to scale up their go to market efforts for the US & UK regions.
As a SaaS focused Marketing Manager, you will be required to :
- Work closely with the CEO, Sales and Product teams to roadmap strategic growth
- Drive B2B customer acquisition and retention
- Create intimate and lasting relationships with audiences and customers
- Lead the digital presence (SEO, PPC, Email and Social etc.)
- Take on brand identity, awareness and recognition
- Research, write and publish content for blogs, whitepaper, web and more
- Develop and deliver end-to-end campaigns
- Develop sales and product marketing collateral (go-to-market strategies)
- Develop and integrate regional marketing strategies (events, digital, PR and more)
- Analyse campaigns, consumer trends and the competitive landscape
Skills & Requirements :
- 4-6+ years B2B SaaS/Technology-based marketing experience
- Strong understanding of technology marketing (SaaS, IT or Tech products)
- Energy, enthusiasm, passion and commercial awareness
- Demonstrable ability to create excitement, both internally and externally
- Solid understanding of modern (digital) marketing techniques (PPC, SEO, HTML, CSS)
- Acquisition and lead generation experience
- Self-management and accountability with solid leadership skills
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