Manager - Digital Marketing - Retail (2-5 yrs)
Digital Marketing Manager
About the brand :
Doodle Collection; a brand of premium diaries has been spreading - The Joy Of Writing- for more than three years now. After a successful year, Doodle Collections elegant, fun and chic range of premium diaries are now available in 48 stores across India. Our dairies are perfect for personal use to office use. They are colorful, fun and fashion-forward that inspire you to write.
Fastest growing company in notebook and diary category, positioned as premium notebook and diary brand.
What we are looking for? If you- re always attracted towards well designed stationery, here is your chance to create innovate designs and bring to life new products for a premium stationery and notebook brand.
Job description :
- Creating strategies to increase online traffic to the organization's website
- Experience in setting up and optimizing Google AdWords campaigns (Search, Display, PLA)
- Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
- Tracking the conversions and improving the percentages and numbers
- Experience in optimizing landing pages and user funnels
- Lead generation through Google ads and Performance marketing
- Collaborate with agencies and other vendor partner
- Creating Social Media Marketing strategies to create a brand name in Social Media and raise awareness
- Evaluating competitor's Digital Marketing strategies and creating plans to overtake them
- Experience with A/B and multivariate experiments
- Manage and build overall email marketing strategy for the brand
- Up-to-date with the latest trends and best practices in online marketing and measurement
Personal skills :
- Should have excellent communication skills and a pleasant personality with go getter attitude.
- Self-motivated and be willing to work under target pressure.
- Be a team player, well organized and proactive
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
