HR at Integrated Personnel Services Pvt. Ltd.
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Manager - Digital Marketing - Real Estate (5-7 yrs)
Job Description :
- Plan and execute end to end all web/online campaigns (SEO/SEM, marketing database, email, social media and display advertising campaigns) including ideation too.
- Design, build and maintain content for social media presence/platforms (Facebook, Google, Linkedin, Twitter (Pinterest/wiki/quora).
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
- Identify trends and insights, and optimize spend and performance based on the insights.
- Brainstorm new and creative growth strategies.
- Continuous review and active management of website and other online assets.
- Plan, execute, and measure experiments and conversion tests.
- Collaborate with internal teams to create landing pages and optimize user experience.
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
- Instrument conversion points and optimize user funnels.
- Collaborate with agencies and other vendor partners.
- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.
- Ensure process improvements pro-actively and improve operational efficiency.
Job Specification:
- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns.
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate.
- Experience in optimising landing pages and user funnels.
- Experience with A/B and multivariate experiments.
- Solid knowledge of website analytics tools (e.g., Google Analytics/WebTrends).
- Working knowledge of ad serving tools.
- Experience in setting up and optimising Google Adwords campaigns.
- Working knowledge of HTML, CSS, and JavaScript development and constraints.
- Strong analytical skills and data-driven thinking.
- Up-to-date with the latest trends and best practices in online marketing and measurement.
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
