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08/06 Visvanthi
HR at Cynosure Corporate Solutions

Views:8 Applications:7 Rec. Actions:Recruiter Actions:7

Manager - Digital Marketing/Paid Ads (4-5 yrs)

Chennai Job Code: 161933

- Driving Client Relationships: Engaging with clients to understand their business requirements and translating that into appropriate digital initiatives.

- Performance Marketing and Media-Planning: Running campaigns across Facebook, Linked

In, and coordinating on overall media plan; Daily analysis of the campaigns to ensure high ROI for our clients.

- Minimum 4 years of digital marketing experience, with a significant part of that being handson experience with campaigns on search, display, social media, and email. A strong grasp of the nuances of each channel.

- "Best Practices" knowledge of Search Engine Marketing tactics and guidelines preferred.

- Must have experience with Cost Per Click advertising.

- Should be master of basic search ads and more advanced techniques like search-based retargeting, ad extensions, etc.

- Ability to select keywords, write compelling ad copy, and optimize campaigns to meet established ROI goals and conversion metrics.

- Managing PPC accounts for several brands across multiple search engines

- Setting up and optimizing accounts from campaigns, keyword research, writing ad copy to bid management etc.

- Prepare Ad Content and Creatives

- Leverage analytics tools to optimize the performance of marketing campaigns.

- Create Campaign Strategy

- Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search in accordance with client goals.

- Monitor budget and adjust bids to gain better ROI

- Specialist in Google AdWords, Facebook Ads.

- Plan and execute digital marketing campaigns

- Monitor and analyse effectiveness of campaigns

- Lead, supervise and motivate the team of digital marketing.

Requirements : 

- 4+ years of digital marketing (Paid ads) experience

- Exceptional written and spoken communication.

- Ability to manage multiple projects at the same time

- Keep abreast of PPC and SEM trends.

- Strong knowledge of Google Analytics preferred.

- Excellent analytical & problem-solving skills.

- High proficiency in Excel

- Strong Knowledge of Google Analytics

- Candidates with experience in handling real estate/e-commerce industries will be an added advantage.

- Should have handled budgets of minimum 10 Lakhs per month

- Candidates with hands-on experience with Facebook Ads / FB Marketing / Messenger Marketing / Instagram Ads/ Google Ads with content & copy skills.

- Team handling experience

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