HR at Antal International
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Manager - Digital Marketing - News Network (4-7 yrs)
Duties and Responsibilities:
- Plan and execute digital PR campaigns
- Monitor and analyze effectiveness of the PR content
- Help create a differentiated positioning for Bajaj Finance in the minds of influencers (including media, bloggers and prosumers) and consumers by highlighting the company's distinct positioning, purpose and achievements
- Develop and manage website content
- Find and target online avenues and audiences to drive PR
- Drive positive coverage across a broad range of media, including consumer, business and advertising trade outlets
- Manage crisis communications for both internal and external audiences
- Drive media activities to communicate company's policy positions
- Build on existing and develop new relationships with influencers, bloggers and media
Knowledge, Skills, Abilities Required:
- Knowledge and execution of SEO
- Strong content writing experience
- 4+ years of experience working in search marketing or corporate/ PR Agency in the digital communications department
- Excellent content skills; good understanding of online content management
- Ability to multitask and working on strict timelines
- Qualification - Mass Communications post graduate with 4-5 years of professional experience
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